Review questions Assignment Example | Topics and Well Written Essays - 500 words - 1

Review questions - Assignment Example The company advertises through the television, print, and radio. It sells through its travel agents and online medium. Promotion is through sponsoring of high profile events such as World Tourism Day, Tourism Council Summit, leading international sports events, among others (Qatar Airways, 2014). Marketing myopia is a strategy in advertising that only focuses on the company’s desire to sell specific goods and services at the expense of customer’s needs. This can be avoided by focusing more on customer needs. A company should pay more attention to the shopping habits of customers in order to satisfy their needs (Armstrong & Kotler, 2013). Customer-perceived value shows the value or success of a product based on whether the customers trust that the product can satisfy their needs. This plays a role in customer satisfaction such that when the customer-perceived value is high, the level of satisfaction of customers will also be high (Yang & Peterson, 2004). Market segmentation plays the role of placing a company in a favourable position with regard to the needs of customers. Marketing targeting on the other hand helps a company to reach its customers easily, thus reducing the cost of marketing. Differentiation enables a company to create the perception among its target market that the products it offers are different and have an added value than those of other companies. Positioning enables a company to influence its customer base in a positive way with regard to their purchase decisions. Positioning helps the messages of marketing from a company reach the target market, and ensures that the target customers take action (Armstrong & Kotler, 2013). The company offers affordable tickets to its customers and is a cost leader. It has only three class of travel, charges all meals and beverages, and has a reduced allowance on luggage. Therefore, it also cuts its cost of production. Additionally, this company has a good reputation, which helps it to have